ProCook retail entrepreneur launches environmental initiative

Single-use plastics make up on average 49% of beach litter and a plastic bottle discarded on a beach  today could last 450 years in the marine environment2. Of the 7 million single use coffee cups that are used each day more than 99.75% do not get recycled and end up in landfill. Life’s a Beach is dedicated to supporting the mission to reduce these shocking numbers through schemes which include education, promoting reusable products and organised beach cleans.
The organisation has been set up by ProCook owner Daniel O’Neill who was inspired to take positive action towards a more sustainable environment. Daniel said, “It is vitally important that companies take responsibility to ensure that they are doing
everything to protect the environment whilst working towards a more sustainable future. Following programmes like the David Attenborough’s Blue Planet it is impossible to ignore the plight of our planet.”
In addition to setting up Life’s a Beach, ProCook has already reduced single use plastic in product packaging. The homewares brand made the commitment to use fully recyclable materials in their extensive cookware and knife ranges resulting in 90% of all plastic packaging being eliminated across the ranges. Further and significantly, ProCook has also committed to removing 95% of all plastic packaging from all products by the end of 2019.

Daniel added: “We have taken the big step to overhaul our packaging at ProCook after considering  the impact our sector has on the environment. As retailers we have a responsibility to consider the wider effect of our business activity and addressing product packaging is a significant step in the right direction. Our new packaging has been designed with careful thought and a long-term goal in mind – we want our customers to feel good about spending their money with ProCook in the full
knowledge that we are a company that cares and is committed to reducing single use plastics.”
Life’s a Beach will be primarily funded via the sales of a stylish line of reusable products, from which 10% of sales will go to the organisation. Products will be available to buy at the ProCook store at Dalton Park.
100% Recyclable Bamboo Coffee Cup £9 (90p goes to Life’s a Beach)
This fantastic no-spill bamboo coffee cup in 3 appealing designs is made from 100% recyclable materials and has a biodegradable bamboo body which can be simply composted at the end of life. The 480ml coffee cup comes with an easy-grip recyclable silicone sleeve and resealable no drip lid, so it’s perfect for use in the car, the coffee shop or at home.

Stainless-steel Double Walled Drinks Bottle from £14 (at least £1.40 goes to Life’s a Beach)
For anyone on the go, the Life’s a Beach double walled stainless-steel drinks bottle keeps hot drinks piping hot for up to 12 hours, and cold drinks chilled for up to 24 hours. The stylish drinks bottle comes in matte colour coated, graduated UV finish, or stainless steel, and with a tight-fitting, leakfree lid is perfect for long journeys and outdoor pursuits.

Tritan water bottles £9 (90p goes to Life’s a Beach)
Lastly, a tough Tritan multiple use drinks bottle completes the Life’s a Beach range. The lightweight drinks bottle also designed to reduce the need for single use plastic water bottles is great for the car, school, office and gym. Made from hardwearing Tritan, the bottle is dishwasher safe and stain and odour resistant.